hidden image

Don't Say tata to Tata!

Robert Clements Robert Clements
14 Oct 2024

How did India come to have such a high regard for the Tatas?

Well, I’ll answer that with another situation: Remember how India applauded as Tata took over Air India? Each of us had watched the national airline plummeting from bad to worse, but as soon as the Tatas took it over, it was like a mighty roar of approval.

I spent two days at the Taj to find the reason for this electric positivity.

There, I found that the service and warmth extended were beyond anything I had experienced anywhere else. The Tatas had employees with a magic touch.

And it’s the very same magic touch of warmth, honesty and integrity that has made every Indian have such a high regard for the Tata name.

So, as the country bids ‘tata’ to our beloved Ratan, let us not say adieu to the values that the house of Tatas has cherished and made us cherish when we saw their name on some product in a store or emblazoned behind the Air India name as their aircraft fly the sky.

Because it is so easy to fall, and be a name that was revered only in the past, and maybe the late Ratan Tata was getting old, but the values started dropping: I flew Air India after the Tatas took over. Broken seats, no movies on a long-haul flight because the video screens on the aircraft were not working, reading lights not functioning, and staff who were reluctant to serve, let alone offer a smile. The excuse given was that ‘give us a few months, as we are changing what has been rotting for years!’

A few months back, I flew the airline again, this time to the UK and found the brand new staff, even worse than before, with electric switches that worked by putting the neighbour’s light on.

Two days ago, I flew Vistara, which I always thought was the classiest of all the airlines, but which has been bought by Air India, and found surly staff and terrible service.

There’s only one message I want to give to a company the whole of India admires, the way you can cherish Ratan Tata and keep him ever alive in the hearts of us Indians is to uphold those values that he had and allow them to burn even brighter.

Not just the Tata’s but to all we Indians, who were blessed with great leaders. Let us keep bright the values they ignited.

And never say ‘tata to Tata!’

Recent Posts

GRAMG replaces a constitutional right with a capped dole. It seeks to shift costs to poorer states, punish those states where the BJP doesn't rule, centralise power in Delhi, and convert demand-driven
apicture Joseph Maliakan
22 Dec 2025
The Modi government, even in its 12th year, is on a name-changing spree, including that of MGNREGA, trying to erase the legacy of the Congress-era projects.
apicture Dr Suresh Mathew
22 Dec 2025
Gandhi is garlanded, branded and renamed into oblivion, while his ideas are quietly dismantled. Hindutva venerates his image abroad and empties his legacy at home. It is consistently replacing moral c
apicture A. J. Philip
22 Dec 2025
Christmas is celebrated everywhere, sold endlessly, and consumed noisily—yet its soul is simple: God in every human being. Beyond markets, rituals and identities, Christmas calls us to choose humanity
apicture Jacob Peenikaparambil
22 Dec 2025
When God, our Creator, created the world, the Holy Bible tells us he said, "Let there be Light... sky, water, earth, fish, animals..." He finally created man (Adam and Eve). Looking from above, he tel
apicture Cedric Prakash
22 Dec 2025
We are still taking censuses, still building walls, still deciding who belongs. And Christmas still comes every year, quietly asking if we have left any room, if we are willing to see God in unexpecte
apicture Dr John Singarayar
22 Dec 2025
Periyar, you preached reason and self-respect, You fought caste, oppression, and Brahminical dominance. You challenged the sacred scriptures, the rituals of the oppressors, You raised your voice fo
apicture Dr Suryaraju Mattimalla
22 Dec 2025
Hindon airport shows how no-frills regional hubs can democratise flying. As aviation booms, India must back low-cost airports and diversified infrastructure, not metro congestion and monopolies, if af
apicture Pachu Menon
22 Dec 2025
India bankrolls rivals through dependence, brandishes self-reliance as a slogan, humiliates neighbours and minorities alike, and mistakes bravado for strength. History warns that nations weakened by r
apicture Thomas Menamparampil
22 Dec 2025
Climate change is hitting India hardest—weakening agriculture, deepening poverty, worsening health risks, and driving unsafe urban migration. Building resilience, enforcing climate justice, and aligni
apicture Fr. John Felix Raj & Prabhat Kumar Datta
22 Dec 2025